Doing a trade-show the right way!
The trade-show season is right around the corner and many of you are busy prepping. Booths have been booked, VM plans are in place, sampling is underway, visiting cards/ post cards...
Identifying your customer
Identifying your customers and targeting them correctly is one of the most important things you will do for your brand/ label. But do you know how to go about it?...
Let’s talk business.
What makes a label attractive to wholesale buyers? A number of things really, and here we are listing the top 3, most important factors. 1. Price If you know your customer,...
Micro influencers and how to work with them
Since we talked about influencer marketing playing a very important role in your overall marketing strategy, we think it best to get into further detail. Coz really, it is worth...
And what about that excess stock?
Are you left with more product than you had anticipated, and are now wondering what to do with it? Here are our 3 favorites! Try them and tell us if...
What next?
Have you, an independent designer standing in your studio, wondered “How do I sell more? Why am I not selling as quickly as I want to? How can i find wholesale buyers, new buyers,...
Hurdles faced by new fashion designers
The Indian Fashion industry is starting to make a mark on the global stage. This is not only because of a few seasoned designers who used to rule the runway,...